Today, customers expect brands to stand for more. But most organisations lack the courage to exist beyond short-term tactics. the18 has a different methodology for building truth led brands that rally people, grow profit, and maximize impact. Working directly with senior leaders, we uncover the truth at the heart of who their brand really is, translate it into an authentic purpose to drive them forward, build a vision for the world you will create, and finally, activate it through every behavior.
Now more than ever, The truth impacts business success. When you work with the18 you’re able to uncover more than just the profitable side of living purposefully; We’ve found that excited people do some pretty extraordinary things when they share a clear and compelling cause.
We take a different approach to branding. Our unique, inside-out approach uncovers the belief at the heart of who your organisation is, translates it into an authentic purpose to drive it forward, builds a vision for the world you will create, and activates it with behaviors that rally people, multiply profit, and maximize impact. It’s the kind of work that transforms your business and the world.