⌘WE BELIEVE
the18 is a brand transformation team
that helps purpose driven brands be brave,
be bold and try something new
IN DARING
EXPERIMENTS
Here's how we can help
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  • BRAND STRATEGY
  • BRAND CULTURE
  • BRAND INNOVATION
  • BRAND DESIGN
  • BRAND EXPERIENCE
OLD WAYS
HATE EXPERIMENTS
Think big with us.

Small bets on the future.
That’s what it’s all about.

An experiment needs you to suspend what you know, what
you suspect, what all those years of doing something in one
way inform you, and leave that behind.

The moment a big budget gets attached to an experiment
people tend to need more certainty, which then gets them to
take less risk. some experiments should fail otherwise you
are playing it too safe. No experiment will break you but one
just might bloody make you.

Read our case studies

(TRUSTED BY THE BRAVE)
THIS IS WHY
WE DO IT
Mark AlgarDirector, AB Scientific
"As we have grown as a company they have remained by our side, maintaining our brand, challenging our ideas and always being there for support. They have been instrumental in the development and growth of our company. Nothing is ever a problem; everything always gets done. On time."
Gemma SmithCEO, Strata
“I’ve had the absolute pleasure of working with Sam and the team at the18 for over two decades, and can honestly say they have been an integral part of our journey. From day one, Sam took the time to truly understand not just our brand but our business and future vision, ensuring every piece of design work aligned seamlessly with where we were headed at Strata. More than just a creative agency, Sam felt like part of our team—always approachable, always available, always hands-on, and always delivering outstanding results. If you’re looking for a design partner with a wealth of experience, a keen eye for detail, and a passion for creating stunning content, we couldn’t recommend them more highly!”
Simon DadswellCMO, Syrve
“Before we hired the18, our brand was about as exciting as a plain bowl of oatmeal— functional, but nobody was lining up for a taste. We needed a total makeover, and wow, did they deliver! From a killer new logo to a website that doesn’t look like it was built in 1999, they completely transformed our online presence. Their team listened to our wild ideas, gently steered us away from our worst ones (thankfully, they talked us out of the neon Comic Sans), and built something that not only looks incredible but actually works like a dream. Now, instead of explaining to customers why our site keeps crashing, we’re getting compliments on how sleek and user-friendly it is.”
Ayah AlfawarisHead of Group Marketing & Sustainability, Wilson Power Solutions
“Working with the18 has been an absolute game-changer for our brand. Their creativity, attention to detail, and ability to bring our vision to life exceeded all expectations. As a manufacturing business in the energy industry, translating technical information into easily digestible material is a real challenge, and the team at the18 has been instrumental in helping us achieve this. Sam and her team are professional, responsive, and genuinely passionate about their work. They give us plenty of ideas, and we truly value the relationship we have. We would highly recommend their services to anyone in need of top-notch creativity and a long-term partnership.”
Dr Lore GrohmannCMO, Teknek
"Working with the18 is brilliant. Sam has mastered the art of reading the “unwritten brief” and just “gets it”. Responsive and proactive, her team also bring the rare ability to take complex technical concepts and translate them into clear, visually compelling assets that make our messaging more accessible and impactful. They’re also not afraid to challenge my more wayward ideas and will speak up to keep projects focused, effective and fresh. A fantastic creative partner and a delight to collaborate with."
Alex CaleyHead of Group Support Marketing, Continuum Attractions
“We’ve worked with Ian and the team at 'the18' for years now, which in itself is a testament to their expertise and way of working. They are incredibly easy to work with, super responsive and always deliver great value for money. Over time, they’ve become an extension of our team, bringing not just their technical and creative skills but also a level of honesty and integrity that we really appreciate. Ian, isn’t a ‘yes man’ he’ll always give a straight, considered opinion and push for what he truly believes is right for us as a client. It’s that level of trust and commitment that makes working with them such a pleasure.”
Chris RidleyCorporate Marketing Manager, Proactis
“Having worked with the18 for over seven years, I can’t recommend them highly enough. They've truly become an extension of the team, and there have been times when we would’ve been lost without their incredible support. Always full of fresh ideas and creative ways to elevate our materials, they consistently go above and beyond expectations. The team is made up of highly talented, experienced professionals who excel across a wide range of creative disciplines.”
Emma BurrowLMO
“Sam and everyone at the18 are a pleasure to work with. From concept to design, the team understand every brief, add their artistic flair and provide high quality service throughout. They go above and beyond for every request, and their passion for design shines through. Thanks again Team!”
⌘STATS⌘STATS⌘STATS
⌘STATS⌘STATS⌘STATS
⌘STATS⌘STATS⌘STATS
⌘STATS⌘STATS⌘STATS
⌘STATS⌘STATS⌘STATS
⌘STATS⌘STATS⌘STATS
Female Founders
01
Years in Business
16
Years we’ve played it safe
0
Collaborators
7
Buckle Up
100%
Client Retention
99%
ABOUT THE18
THE18
(Mad about telling great stories)
THE18
(Brave as hell)
THE18
(Positive about everything)

This might not work. This
might be the best website
we’ve ever built, or will ever
do, it could also be the worst.
The one no one talks about.
The difficult 3rd album. This
is the beauty of experiments,
you just don’t know.

The opposite of an experiment is sticking to what you
know, doing what you know works, until one day it doesn’t.
Nothing good happens in a comfort zone.

Work with the18

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