Our purpose is to help a small group of fearless brands hell bent on building good things make that voyage. We are the18, a bunch of amazing people who want to change the world, oh and creative brand consultancy.
We treat branding with a no bull, dig deep and find their real reason for being attitude . Our inside-out approach uncovers the truth at the heart of who your organisation really is, translates it into an authentic purpose to drive it forward, builds a vision for the world you will create, and activates it with behaviors that rally people, multiply profit, and maximise impact. It’s the kind of work that transforms your business and the world.