Cleaning Up Without Adding to the Chaos

When disaster strikes at home—be it a burst pipe, a basement flood, or a fire that leaves everything smelling like a bonfire gone rogue—the last thing anyone needs is more stress. That’s where Element3 steps in: a disaster recovery brand with a mission to clean up the mess while keeping spirits high.

But there was one little problem.

How do you create a brand that deals with serious household crises without looking like a gloomy insurance pamphlet? How do you offer reassurance without resorting to boring or bleak?

That’s where the18 came in.

Serious Help with a Smile.

Element3 needed to walk a fine line:

• Relatable, not ridiculous.
• Professional, not robotic.
• Uplifting, not oblivious.

The brand had to say, “We’ve got this,” with the same tone as a friend who brings snacks, a mop, and really good news. It had to look like something you’d trust to come into your home at its worst—and maybe even make you chuckle while they’re at it.

A Brand That Feels Like Relief

The final Element3 brand is a breath of fresh (and mould-free) air.

Customers see the brand and feel better. Not just because help is on the way, but because they know they’re in the hands of a team that gets it—all of it. The stress, the mess, the weird smell in the walls—Element3 has seen it before, and they’ve cleaned it up with a smile.

In the Words of a Happy Homeowner:
“It felt like calling a friend who just happened to have industrial-strength fans and a very calming voice.”

Branding Can Be a Hug and a High-Five

With Element3, the18 didn’t just build a brand. We built reassurance. We proved that even in the messiest moments, design and voice can provide clarity, comfort, and just enough humor to get through the worst days.

After all, life gets messy. But with Element3, recovery can start with a grin.