Proactis – A global leader in spend management solutions.

Challenge: Outdated brand, lack of differentiation, digital presence in need of a glow-up.

Solution: A bold, fresh, and modern rebrand with a fully integrated digital strategy

Background: Proactis is a company that helps businesses take control of their spend management, saving money, reducing risk, and generally making procurement departments look like superheroes. But while they were modernising the procurement world, their own brand had become a little… let’s say, “vintage.” Think early 2000s PowerPoint slides, corporate blue overload, and a logo that probably looked great on a business. It was time for an upgrade.

That’s where we, the18, came in. We saw an opportunity to turn Proactis from a functional B2B brand into an industry powerhouse with personality.

The Makeover Process:

1. A New Look That Speaks Volumes
We ditched the outdated visuals and gave Proactis a bold new identity.
This included:

• A sleek, modern logo that conveys agility andinnovation
• A vibrant color palette that says “trustworthy, but not boring”
• Clean, dynamic typography that looks just as good on a business card as it does on a billboard

2. A Website That Works
Proactis’ old website had all the charm of a spreadsheet. So, we rebuilt it from the ground up, making sure it was:

• Visually stunning (think smooth animations, intuitive design, and stackable content)
• User-friendly, with a focus on lead generation
• Packed with insightful content, proving that Proactis isn’t just a vendor, it’s a thought leader

3. A Social Strategy That Actually Engages
Procurement isn’t exactly known for its viral content. But we saw an opportunity to inject personality into Proactis’ social media presence. Our campaigns:

• Humanised the brand with thought leadership and storytelling
• Drove engagement with interactive content like polls, infographics, and video content
• Created a community by showcasing real world success stories

Our unique brand building process led Proactis to increased market share

• 40% increase in website traffic within the first three months
• 25% boost in lead conversions from digital channels
• 300% increase in social media engagement
• A brand identity that finally reflects Proactis’ innovative approach

Rebranding Proactis wasn’t just about making them look good it was about making them stand out in a competitive market.

With a fresh new identity, a website that works harder than a procurement officer on month end, and a social presence that actually gets noticed, Proactis is now positioned as a true leader in spend management.

Moral of the story? Even the best companies need a brand.