Manufacturing’s Image Problem.

Let’s be honest: manufacturing doesn’t always have the best reputation. It’s often seen as dull, grey, and stuck in the past. But Firth Steels? They’re a different breed. As true innovators in the world of profile steel, they’re constantly pushing boundaries, redefining quality, and engineering the future. They needed a brand that matched their ambition, their drive, and their ability to lead. That’s where the18 came in.

A Brand Built to Shine (Like Steel)

From the ground up, we didn’t just give Firth Steels a facelift—we engineered an entire brand ecosystem that stands as strong and enduring as the steel they produce. Here’s how we transformed their brand into an industry powerhouse:

(WHAT WE DID)

• A Killer Brand Identity
  We designed a sleek, modern logo and a bold colour palette that would stand out in the industry (and on the factory floor). Every visual element, from typography to imagery, was meticulously chosen to reflect strength, precision, and innovation. We made sure that at first glance, Firth Steels would be seen as the authority they are.
• A Website That Works Harder Than a Steel Press
  No clunky, outdated pages here. We crafted a fully optimized, visually stunning website that not only tells Firth Steels’ story but makes it effortless for customers to find what they need. It’s a digital experience that exudes confidence, clarity, and usability—a true reflection of the brand’s commitment to excellence.
• Brand Guidelines That Mean Business
  A brand isn’t just about a logo; it’s about consistency, trust, and recognition. We developed comprehensive brand guidelines that ensure Firth Steels maintains a cohesive and professional presence across every touchpoint. Whether it’s a billboard, a brochure, a social media post, or a business card, Firth Steels’ brand is always on point—no deviations, no inconsistencies, just pure, powerful branding.

Keeping the Momentum Going.

Building a brand is one thing. Maintaining its strength in a competitive market? That’s another challenge entirely. At the18, we don’t just create—we sustain, we evolve, and we optimize. Here’s how we provide ongoing marketing support for Firth Steels:

(WHAT WE DID)

• Strategic Marketing Campaigns
  We work closely with Firth Steels to craft marketing strategies that don’t just make noise but make an impact. Whether it’s digital marketing, content creation, or advertising campaigns, we ensure that every effort drives engagement, builds brand equity, and converts prospects into loyal customers.
• Brand Compliance at Every Turn
  A brand can quickly lose its edge if consistency slips. That’s why we meticulously manage brand compliance, ensuring that every single communication, design, and marketing piece aligns perfectly with the brand guidelines we created. Whether it’s internal documents, external advertisements, or even social media templates, we make sure Firth Steels’ identity remains as strong and uniform as their steel profiles.
• Design & Creative Support
  Innovation never stops, and neither does great design. We continue to support Firth Steels with high-quality creative solutions that enhance their presence, captivate their audience, and reinforce their status as industry leaders. From eye-catching presentations to stunning promotional materials, we ensure that Firth Steels always looks as impressive as the work they do.

Industrial Chic & Market Domination.

Firth Steels now stands tall as a leader in their industry—not just because of their products, but because they have a brand that exudes confidence, innovation, and, yes, undeniable coolness. Manufacturing is no longer just about grease and gears; with the right branding, it’s about vision, precision, and a whole lot of style.

At the18, we don’t just build brands. We make industries rethink what’s possible. And for Firth Steels, we did just that—creating a legacy, shaping a narrative, and keeping the brand powerful and relevant every single day.