SYRVE - The18

The Brief

To revolutionise the restaurant industry in the UK.

without setting anything on fire (except expectations).

Client

Syrve UK

Not Just Another SaaS Company, Please.

Syrve came to the18 with a mission: “We’re here to transform restaurant operations in the UK by putting people first. We want to make life better for operators, teams, and ultimately, the hungry humans they serve.”

But let’s be real: transforming operations isn’t exactly the kind of phrase that makes hearts race or forks clatter to the floor in excitement.

So, Syrve didn’t just need a website. They needed a movement online.

And that’s where the18 came in, latte fuelled and fully caffeinated.

The Challenge

Making SaaS Sexy.

Let’s face it. Restaurant software? Not instantly thrilling.

But the18 saw through the grey jargon fog. Syrve wasn’t just tech. It was heart. It was hustle. It was hospitality with a side of high performance data.

So we asked ourselves:

What if Syrve didn’t talk like software?
What if it spoke like the industry it serves fast, fun, frenetic, and absolutely people first?

Our task? Build a digital presence that felt less like a manual and more like a manifesto.

The Work

Branding That Doesn’t Skip Dessert

1.Tone of Voice That Sizzles
We gave Syrve a voice that’s warm, witty, and grounded in the real talk of restaurant life. A brand that sounds like your sharpest shift manager meets your most inspiring founder. No buzzwords. No bull. Just clarity, charm, and confidence.

2. Visual Identity That Works as Hard as a Chef on Saturday Night
Bold typography. Energetic layouts. UI that guides visitors like a maître d’ guiding you to the good table. Every pixel earned its place.

3. Messaging with Meat on Its Bones
We reframed processes as people powered performance. Operations became orchestration. And efficiency? That became the secret sauce behind better tips, happier staff, and fewer 3 a.m. inventory nightmares.

4. Web Experience Built for Conversion and Cravings
Fast load times, delicious CTAs, and a UX that didn’t just inform it converted. With a mobile first design for those checking in from the back office, the walk in fridge, or the loo (hey, it happens).

The Impact

From Quiet Tech to Bold Hospitality Hero

After launch, Syrve saw:

A spike in demo requests (turns out restaurateurs do love good copy)
Improved SEO rankings, because Google loves real talk too
Industry recognition, with other SaaS brands asking, “Wait, who did your site?”
And most importantly, a brand identity that finally matched Syrve’s soul

“Before we hired the18, our brand was about as exciting as a plain bowl of oatmeal— functional, but nobody was lining up for a taste. We needed a total makeover, and wow, did they deliver! From a killer new logo to a website that doesn’t look like it was built in 1999, they completely transformed our online presence."

"Their team listened to our wild ideas, gently steered us away from our worst ones (thankfully, they talked us out of the neon Comic Sans), and built something that not only looks incredible but actually works like a dream. Now, instead of explaining to customers why our site keeps crashing, we’re getting compliments on how sleek and user-friendly it is.

If you're looking for a team that blends creativity with tech wizardry—and has the patience to deal with your indecisiveness—these are your people. Highly recommend, unless you enjoy mediocrity and outdated design trends.”

Simon DadswellCMO, Syrve

Final Thoughts

Final Thoughts:

the18 helped Syrve do what every great restaurant dreams of:
Make people feel something fast, deeply, and memorably.

Because in the end, whether it’s food or SaaS…
It’s not just about what you serve.
It’s how you make people feel while you serve it.